Any coverage is not good coverage. Content is useless if it’s just filling a void. A story is pointless if its just pretty prose.
Good strategy gives you the road map by which you can measure progress, deliverables and ultimately, success.
I love strategy; it, quite literally, gives me purpose. A natural born planner, I hate to expend energy on anything that doesn’t have a point.
I have worked with incredibly smart and coward-thinking teams throughout my career, including in my last agency role as Planning and Performance Director at TASTE PR. Here, we worked with much loved and respected global brands, including; Diageo, Linda McCartney Foods, Vita Coco, Bahlsen and many more.
You can find out more about my experience in strategy, planning and AMEC approved measurement techniques on my full CV here.